You are NOT my Customer!

Buckle up, because I’m about to flip the script on that tired old mantra: "The customer is always right." Guess what? They’re not!. Embracing this truth can be a game-changer for your business. Let's dive in and shake things up!

The Myth of Infallibility

The phrase "the customer is always right" was popularised in the early 20th century by retail pioneers like Harry Gordon Selfridge. Their intent was to emphasise the importance of customer satisfaction and to build trust and loyalty. But hey, it’s the 21st century and we’ve moved on. This outdated, one-size-fits-all mantra just doesn’t cut it anymore. People are finally starting to call it out for what it is: a total myth!

When the Customer Is Wrong!

Let's face it, not all customers are a dream to work with. Some can be downright detrimental to your business, draining your energy, turning every interaction into a headache.

Honestly, let them be someone else’s problem!

Here's why:

✨Unreasonable Demands
We’ve all met that customer, haven’t we? The one who expects miracles on a shoestring budget or thinks your time is a never-ending buffet. Newsflash: you’re not a wizard and their pie-in-the-sky expectations are sucking the life out of your business and your team.

✨Abusive Behaviour
No one deserves to cop bad vibes or outright nastiness from a customer. Letting someone treat you or your staff like dirt? That’s a fast track to burnout and a workplace that feels like a reality TV drama, except no one’s getting paid millions to deal with it.

✨Misalignment with Your Brand
Not every customer is your person and that’s ok! Some just don’t vibe with your values or what you’re offering and bending over backwards for them throws you off track. Why waste your time when you could focus on the people who actually get what you’re about?

Focusing on Your Ideal Customer

Like I’ve said before, finding and serving your ideal customer is where the magic happens. These are the legends who love what you do, benefit the most from your offerings and totally align with your brand values. When you focus on them, you build a brand so magnetic it practically shouts, “Come at me, perfect customers!” And guess what? They will.

The Bottom Line 

That old gem about the customer always being right? It’s time to chuck it in the bin!

Instead, back your team, focus on creating real connections with the customers who actually matter and stay true to your values. You'll have a happier team, a healthier work vibe and a business that thrives.

You’re not here to please everyone and honestly, you shouldn’t even try. Keep your eye on the people who light up when they see what you offer and just let the rest go!