How Hospitality Businesses Can Cash In on Gather Round, Easter and ANZAC Day
Take the momentum from Gather Round into Easter & ANZAC Day!
With Gather Round, Easter and ANZAC Day all landing within a few short weeks, this is your window to attract new customers, fill seats and boost that bank balance before EOFY creeps up behind you with its tax-y little fingers.
Now, I’m not here for overwhelm. I’m here for smart, intentional moves that don’t burn you or your team out. Let’s dive into how to turn these public holidays and major events into cashflow momentum that rolls right through Q4.
Step 1: Leverage the Gather Round Buzz (April 10-13, Adelaide)
Whether you're in South Australia or not, Gather Round is an activation opportunity.
For Adelaide venues:
This is your Super Bowl meets school holidays moment. Football fans flood in, day and night. Your strategy here?
- Pre-game breakfasts & post-match drinks specials
- Footy fan zones with themed décor, limited-time beers or cocktails
- Group-friendly booking options for mates gathering before/after games
- Family-friendly footy snack packs or kids-eat-free footy nights
For venues outside Adelaide:
Don’t tap out, tap in. Not everyone gets to go, but everyone’s watching. That means:
- Game-day viewing parties on your screens with themed food specials
- Pick-a-winner competitions for bookings during match times
- Footy trivia nights the week leading in
Hot tip: It’s not too late. Get your event/takeover/info on socials and in newsletters today. The footy crowd is planning venues are booking out, which means the surplus has to go somewhere, it should be your venue and they spend big!
Step 2: Hop Into Easter With a Clear Game Plan (April 18-21)
Now that you've kicked things off with Gather Round, let’s ride the wave right into Easter, one of the biggest social dining weekends of the year.
Whether your customers are in it for the bottomless brunch, the kid-friendly lunch with the in-laws, or just need a break from family time, they’re out and about and ready to spend.
Ideas to jump on:
- Good Friday seafood feasts or fish ‘n’ chip takeaways
- Easter Sunday set menus with a luxe, local twist
- Easter egg hunts for the littlies or adults-only chocolate cocktail flights (yes please!)
- Group booking promos with pre-order perks
And don’t forget to promote take-home hampers or pre-order platters if you’re not trading across all four days. It’s a great way to stay top of mind (and keep income flowing) even on closed dates.
Step 3: Prepare Now for ANZAC Day Success (April 25)
This one’s not just a big day in our national calendar, it’s a hospitality goldmine if you’re positioned right.
From dawn services to midday catch-ups, people are out in full force, looking for comfort food, community vibes and a cold one.
Tactics to consider:
- ANZAC breakfast menus
- Live music from midday with relaxed bookings
- ANZAC biscuit-inspired desserts or cocktails
- Partner with local RSLs or community groups to boost visibility and meaning
Key reminder: Start building your customer awareness now. Use your socials and newsletter to seed “what’s coming” and tease your menus, live music line-ups or themed offerings.
Your Action Plan: Don’t Wing It, Work It!
Final Thoughts: This Is the Time to Show Up and Stand Out
The reality? Hospitality businesses that plan ahead, show up consistently and embrace these seasonal moments stand out and cash in.
Public holidays and major events aren’t just traffic drivers. They’re trust builders. Nail the experience and those first-time visitors become long-term regulars (aka your money-makers).
And if you want a repeatable system for making this kind of momentum a year-round thing? That’s what we build inside the Customer Whisperer Bootcamp - the online course that teaches you how to attract, convert and retain customers like a boss.
Get the seasonal strategy and customer loyalty blueprint all in one place. Join the waitlist below.
Let’s make this season one to remember, for all the right reasons.
