THE BLOG

Customer Service in 2025: The Return of Real Human Connection big picture goal business strategy customer service customer whisperer ideal client ideal customer Feb 03, 2025

AI is here to stay, but if 2025 is proving anything, itā€™s this: human connection is making a massive comeback! Yes!! Customers are done with generic, soulless interactions. Theyā€™re craving real, personalised service and ...

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You are NOT my Customer! business strategy customer service customer whisperer ideal client ideal customer Jan 27, 2025

Buckle up, because Iā€™m about to flip the script on that tired old mantra: "The customer is always right." Guess what? Theyā€™re not!. Embracing this truth can be a game-changer for your business. Let's dive in and shake th...

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Why having a clear and concise business strategy is the key to success big picture goal business plan business stratagy free tools ideal client mission templates vision Aug 08, 2024

"If you don't like the road you're walking, start paving another one."Ā  Dolly Parton

When I started my first coaching and writing business in 2009 I knew I needed a clear plan as Iā€™m prone to work in organised chaos and...

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