THE BLOG

AI is here to stay, but if 2025 is proving anything, it’s this: human connection is making a massive comeback! Yes!! Customers are done with generic, soulless interactions. They’re craving real,...

Buckle up, because I’m about to flip the script on that tired old mantra: "The customer is always right." Guess what? They’re not!. Embracing this truth can be a game-changer for your business. Let's dive...

Let's dive into the final instalment of your Big Picture Strategy series - The Who! We've tackled the what and why; now it's time to uncover who we're doing all this for. Spoiler alert: it's NOT everyone!

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