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Human Connection in Back in 2025
Customer Service in 2025: The Return of Real Human Connection big picture goal business strategy customer service customer whisperer ideal client ideal customer Feb 03, 2025

AI is here to stay, but if 2025 is proving anything, it’s this: human connection is making a massive comeback! Yes!! Customers are done with generic, soulless interactions. They’re craving real, personalised service and ...

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Ideal Customer
You are NOT my Customer! business strategy customer service customer whisperer ideal client ideal customer Jan 27, 2025

Buckle up, because I’m about to flip the script on that tired old mantra: "The customer is always right." Guess what? They’re not!. Embracing this truth can be a game-changer for your business. Let's dive in and shake th...

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Ideal Customer
Creating a Road Map for your Business: Part 3 - The Who big picture goal business stratagy ideal customer niche Jan 13, 2025

Let's dive into the final instalment of your Big Picture Strategy series - The Who! We've tackled the what and why; now it's time to uncover who we're doing all this for. Spoiler alert: it's NOT everyone!

“...You can pl...

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